LONDON Eleven Sports, the self-styled "Netflix of sport", has saved its operations in the fiercely competitive Britain and Ireland markets from deferment after reaching deals to offload the rights to Italy's Serie A and continue coverage of Spain's LaLiga.In December, it emerged that the streaming service, which is thought to have attracted 50,000 subscriptions previously its August launch, was unable to attract enough subscribers.The company, which stopped its pay-TV operations in Singapore and became unavailable on Singtel TV from August last year, attempted to renegotiate rights deals at a much cheaper rate to try and avoid pulling the plug. It has now concluded talks as soon as IMG, which acts as the agent for Serie A rights, as soon as the Britain and Ireland rights to change to Premier Sports from bordering month until 2021.Premier Sports also picked happening the rights to the Dutch Eredivisie and Chinese Super League from Eleven.Eleven has also concluded a other attainment as soon as LaLiga, giving it the theater thriving tune to keep broadcasting matches until the stop of the season. In the summer, it will have to negotiate unusual deal. "The strategic doling out we have selected allows us to focus on LaLiga, which not forlorn drives genuine value for us in the UK and Ireland but is also a property which we continue to have a valued partnership as soon as in five markets globally," said a spokesman for Eleven Sports, which is controlled by Leeds united owner Andrea Radrizzani.The Italian businessman said last December that Eleven could not rely on Internet subscribers alone to make its British venture play and is dynamic out distribution deals for his channel.Eleven said that as a upshot of the cutback in sports content, existing and other subscribers will look the price of its monthly pass reduced from 5.99 (S$11) to 4.99 from bordering month.Last November, it struck a settlement as soon as Scottish broadcaster STV to play two live LaLiga and Serie A games a week through its online streaming service. Last October, it was provoked to stop its controversial practice of broadcasting European games on Saturday afternoons after pressure from football stakeholders.Eleven, which had outbid tune and BT, Britain's two largest sports broadcasters, for the rights that the two companies had previously owned, said that despite the setbacks it is yet looking for other sports rights deals.Endeavour, the Hollywood gift agency which owns Ultimate achievement Championship (UFC), the increasingly popular poisoned martial arts competition, and IMG preserve a minority stake in Eleven Sports UK & Ireland. Eleven, which also operates in markets including Poland and Portugal, is controlled via the holding company Aser, which in point is controlled by Radrizzani.Late last year, UFC opted to change assist to previous rights holder BT as soon as a other broadcast deal.THE GUARDIAN
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