Just hours back the 2019 Singapore Premier League (SPL) kicked off gone the Community Shield last night, the country's lonesome professional sports league received a boost gone the unveiling of a new title sponsor.AIA Singapore inked a two-year concurrence and the insurance group's logo will be emblazoned on the support of the jerseys of every nine clubs.AIA, who are then the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes beyond from previous co-title sponsors good Eastern and Hyundai. Although details of the encouragement were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday time understands that not lonesome will the company provide insurance coverage for SPL players, the concurrence includes a cash component as well.Patrick Teow, chief handing out overseer of AIA Singapore, said: "This encouragement is not just practically the money, we want to put in time and effort to support the Singapore Premier League reach its objectives."The FAS' (Football relationship of Singapore) values are partnered gone ours, therefore it was a natural out of the ordinary for us to exploit gone them." AIA, which is celebrating its centennial this year, will exploit gone FAS for opportunities to leverage on the SPL clubs' ties gone the communities and schools to support teenage years move ahead and conduct new outreach events to announce an alert and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we allow that this partnership will support us to reach our seek of improving the vivaciousness of local football and raising the standards of football in Singapore."In extraction gone the FAS' seek of increasing participation at the grassroots level, there are plans to exploit together to reach out and seek the community, especially the youth."I am definite that, together gone AIA Singapore, we will be skillful to complete more and we look attend to to having a fruitful partnership."
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